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Blog : Color Psychology

Color Psychology 1

Color psychology is the science of how color affects human behavior. It is actually a branch of the broader field of behavioral psychology.

Color can indeed influence a person, but it is important to remember that these effects differ between people as factors such as gender, age and culture can influence how an individual perceives color.

The Color Wheel

A color circle, based on red, yellow and blue, is traditional in the field of art.

Sir Isaac Newton developed the first circular diagram of colors in 1666. Since then, scientists and artists have studied and designed numerous variations of this concept.

Color Psychology 2
Color Psychology 3

Primary Colors: Red, yellow and blue
In traditional color theory, primary colors are the 3 pigment colors that cannot be mixed or formed by any combination of other colors. All other colors are derived from these 3 hues. 

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Secondary Colors: Green, orange and purple
These are the colors formed by mixing the primary colors.

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Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green
These are the colors formed by mixing a primary and a secondary color.

The color wheel is divided into Warm & Cool colors. Blues, greens are categorize as cool colors and Reds, Yellows, Orange are categorize as warm colors.

Warm colors give a feeling of closeness and provide very cozy environments. These colors can make large rooms appear closer.
Warm colors often remind sunlight, sand, fire, and heat. Therefore, they usually attract attention and are generally perceived as an energetic or exciting.

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Cool color is used to describe any color that is calm or soothing in nature.
Cool colors are perfect for areas where we like to relax such as bedroom. They have a tendency to “recede” or “expand” a room by making space larger with comfort.

Colors Summary

  • Orange, Helpful, Burning, Cozy, Abundant, warning, flavorful, festive, active, exciting, communicative, inspiring
  • Blue, technical, deep, free, educated, protective, peaceful, cold, clean, authoritative, formal
  • Yellow, Creative, young, visible, bright, cheerful, light weight, curious, coward, playful, nutritious, ill, expanding
  • Green, natural, adventurous, relaxed, athletic, unfortunate, lucky, balanced, safe, sharing
  • Purple, intelligent, artistic, aloof, luxurious, royal, vain, fantastic, melancholic, feminine, fragrant, solemn
  • Red, Dynamics, vital, romantic, commanding, alert, rebellious, contemporary, visible, hot, fun
  • Grey, Suppressive, depressing, dampening effect, lack of confidence, fear of exposure
  • Black, Sophistication, uncompromising excellence, seriousness
  • White, Purity, clean, hygienic, sterile, perception of space.

Color & Marketing

  • Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words.
  • In other words, a brand communicates the “idea” of company or product. This is what forms the connection with consumers.
  • Brands communicate meanings with the language of color and shape
  • Color is the visual component people remember most about a brand followed closely by shapes/symbols then numbers and finally words.
  • Color increases brand recognition by up to 80 percent.
  • Most recognizable brands in the world rely on color as a key factor in their instant recognition
Color Psychology guide

Conclusion

Color psychology is a must-study field for leaders, office managers, architects, gardeners, chefs, product designers, packaging designers, web designers, Graphic designer, store owners, and even expectant parents painting the nursery for the new arrival!

Be a lawyer, psychologist or journalist you should have a blog. Regardless of your work as a freelancer or as a writer at free research paper writing service, this is a completely free way to spread your ideas and show the world how much you understand the subject you are involved in. But for this, it is necessary that you do it in the correct way. No matter how good your ideas are, if you do not convey them in a correct and effective way they will be lost in the middle of your blog. Making quality text is not an innate thing. No matter how talented you are at writing, there are techniques that have to be applied to get your reader’s attention. But for this, there are some tips that writers have used in their texts. This is not the secret of the gods. It is a mixture of what they learned from reading some books, but mostly from my experience writing in newspapers.

Color is critical.

Our success depends upon how we use color.

By Parija Malvankar.
She has 7 years of experience in Web design and development.

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